Starting in November 2024, ECHO kicks 
off its Academy 
in Amsterdam, bringing together young creatives and thinkers from across Europe, to focus on 
the future of artificial intelligence (AI) 
and digitization! 


ECHO is an exciting opportunity 
for a selected group of 15 participants aged 18-30 from various disciplines and experiences. Over approximately 12 weeks, you'll engage in workshops 
and activities led by artists and experts from various fields to support 
and inspire you in the development 
of your creative campaign. 

AI offers us a myriad of opportunities: from shorter workweeks due to higher efficiency, to solving the most complex questions. But it already also poses many threats: from misleading deepfakes, biases in AI models 
(race, gender, physical differences), fake news generation to surveillance capitalism. In other words, we’re 
in need to find solutions to protect 
our fundamental rights and democracy as a whole. 

During the program, you’ll work 
in teams to create and launch your 
own campaign around this theme, using a dedicated campaign budget 
to drive real change and inspire your peers. You’ll receive training from renowned artists, campaign experts, and industry leaders on how to craft effective campaigns and make 
a meaningful impact.



The Academy Programme

 


I



Candidate
Selection
 

II



Campaign
Design Sprint
 

III



Six Productive
Weeks
 

IV



Campaign
Launch
 

V




Closing
Event
 

What you
will receive




 A 12 week Academy  
(November ‘24 - January ‘25).
   
Expert knowledge and insights from industry specialists.

Hands-on experience
in developing your ideas into
tangible campaigns.


€1000 campaign production budget.

 
A certificate of completion
to showcase your new skills
and achievements.



Who should apply?




 Ambitious and enthusiastic young people aged 18-30 who are passionate about making 
a difference and eager to develop 
both personally and professionally.

 We are looking for people with 
a creative or artistic background, marketeers or (campaign) strategists, and knowledge experts related 
to the theme (AI / Digitization).

No prior experience with AI
is required, just a strong desire
to learn and work collaboratively.

A basic understanding of Dutch
is necessary.



Important Details




 The Campaign Design Sprint 
(24-29 November 2024) is a full week which requires physical attendance 
in Amsterdam. Your attendance 
is mandatory as it is key to success 
for the following weeks. 

 After the Campaign Design Sprint, you’ll spend about 4 hours per week with your team working on your campaign (online/offline).

 Participation is free of charge. There are no costs associated with joining The ECHO Academy, but there is also no remuneration available.

 You will receive a campaign budget with your team for campaign cost expenses.

 Nxt Museum is a creative partner of the program, providing us a physical location to come together,
and be introduced to speakers
and staff, but your work will not
be displayed at Nxt Museum itself.