Democracy


The Campaign Design Sprint


From 13 to 17 October 2025, DE/MO partnered with Fine Acts to continue ECHO with the Campaign Design Sprint in Sofia,  
where 16 participants explored 
the future of our democracy.

 What role do ordinary citizens play in holding 
their leaders accountable and 
upholding democratic values?

And how can we address widespread disillusionment to strengthen democracy?


The Campaign Design Sprint




    In 168 hours, 16 participants came
    together to ignite a new flame for
    one of our most pressing topics: democracy.  

    We had the pleasure to receive guest speakers
    from different fields and disciplines:
    Louisa Slavkova brought insights into the
    current state of democracy how building trust
    can strengthen our efforts.
    Explaining the process behind their curation of
    ‘The Neighbours’ at the Bulgarian Pavilion of the 60th Venice Art Biennale, Vasil Vladimirov and Krasimira Butseva show how a socially engaged practice nurtures history and honors trauma and memory.
    Founders of The Documentalists Foundation, Aleksandar Nikolov and Dimitar Panayotov,
    shone new light on creative formats for
    storytelling, and how pure human emotions
    can be captured in multimedia formats.
    In a hands-on workshop, Angel Iskrev shared
    his best practices from the world of advertising
    and marketing to kickstart the teams’
    productions of campaigns.

    Between all of the inspiration and input
    from guest speakers, the participants
    were guided through a brainstorming
    and ideation process to arrive at
    their first campaign concepts.

    The week thus concluded with the teams testing their campaign concepts
    at a feedback session organized
    at Resonator on Friday -
    valuable insights which the teams used in further developing their campaigns after the Campaign Design Sprint Week.

    Team: Floris Rijssenbeek, Jade Wong, Ana Alexieva,  Ralitsa Petkova