Democracy
The Campaign Design Sprint
From 13 to 17 October 2025, DE/MO partnered with Fine Acts to continue ECHO with the Campaign Design Sprint in Sofia,
where 16 participants explored
the future of our democracy.
What role do ordinary citizens play in holding
their leaders accountable and
upholding democratic values?
And how can we address widespread disillusionment to strengthen democracy?
The Campaign Design Sprint
In 168 hours, 16 participants came
together to ignite a new flame for
one of our most pressing topics: democracy.
We had the pleasure to receive guest speakers
We had the pleasure to receive guest speakers
from different fields and disciplines:
Louisa Slavkova brought insights into the
Louisa Slavkova brought insights into the
current state of democracy how building trust
can strengthen our efforts.
Explaining the process behind their curation of
‘The Neighbours’ at the Bulgarian Pavilion of the 60th Venice Art Biennale, Vasil Vladimirov and Krasimira Butseva show how a socially engaged practice nurtures history and honors trauma and memory.
Founders of The Documentalists Foundation, Aleksandar Nikolov and Dimitar Panayotov,
Founders of The Documentalists Foundation, Aleksandar Nikolov and Dimitar Panayotov,
shone new light on creative formats for
storytelling, and how pure human emotions
can be captured in multimedia formats.
In a hands-on workshop, Angel Iskrev shared
In a hands-on workshop, Angel Iskrev shared
his best practices from the world of advertising
and marketing to kickstart the teams’
productions of campaigns.
Between all of the inspiration and input
Between all of the inspiration and input
from guest speakers, the participants
were guided through a brainstorming
and ideation process to arrive at
their first campaign concepts.
The week thus concluded with the teams testing their campaign concepts
at a feedback session organized
at Resonator on Friday -
valuable insights which the teams used in further developing their campaigns after the Campaign Design Sprint Week.
Team: Floris Rijssenbeek, Jade Wong, Ana Alexieva, Ralitsa Petkova
Team: Floris Rijssenbeek, Jade Wong, Ana Alexieva, Ralitsa Petkova